Resources Library by ANA

Qualitative research in the US and the UK

This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results...

Catalogue: ESOMAR Congress 1987

Author: Malcolm Baker

September 1, 1987

A comparison between internal and external market surveys

For several years Scan Test has carried out research assignments for a major Danish oil company, and in the spring of 1986 this oil company requested a mean of measuring what they had achieved by years of striving to develop the service concept in...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Dorte Tjellesen

June 15, 1987

The readership of recruitment ads

Helsingin Sanomat is the largest newspaper in Finland with a circulation of over half a million copies on Sundays and over 427.000 on weekdays. A major share of the newspaper's advertising sales consists of classified advertising, mainly real estate,...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Caroline Lilius

June 15, 1986

What you say is what you show, and what you show is what you say

This is ASI's 20th year of testing commercials in Japan and the first part of this paper is concerned with briefly reviewing the early findings of inter-cultural comparisons of advertising research data. In data discrimination or sensitivity, there...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: George Fields, Lorenz C. Andersen

June 15, 1986

The uncommitted tourist

This paper describes a model that has been designed to give tour operators insight into: - the number of tourists taking a foreign holiday the coming summer; - the countries they will be going to; - the extent to which they will use tour operators....

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Ted Vonk, Theo Hess

Company: NIPO

June 15, 1986

A study into the way women react to television and magazine advertising for the same product

This paper explains why a group of UK magazine publishers choose to conduct research into the way in which magazine advertisements and television commercials interact with each other, in terms of the communication achieved. The research is described...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Alan Smith

June 15, 1986

Readership surveys in business markets

Over recent years, our company has been engaged in several readership studies both by personal face to face and by telephone methods amongst businessmen in general and amongst specific target groups of businessmen. In the following, I should like to...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Erhard Meier

June 15, 1986

How research is used to solve industrial marketing problems

We all know from our experience that amongst companies selling to non-consumer markets there is a wide divergence in the importance assigned to market research, the resources devoted to it and the way in which it is used, It was in order to quantify...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Janet Levin

Company: Marplan Forschungsgesellschaft mbH

June 15, 1986

A comparative study of distribution in six European countries

In spite of the difficulties, it has been possible to reach a certain level of comparability between six European countries. The results show that the general trends of all these countries are comparable, but there remains some specificities in the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: André Tordjman

June 4, 1986